ASHANTI PERU

 
 
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Using their FICE tools, Peruvian organization Ashanti Peru developed a social media and a "below the line" campaign to encourage Afro-Peruvian young people to recognize and be proud of their Afro-descendant heritage.

Results

  • Secured 16 new volunteers for social media and urban intervention activities to promote Afro-descendant heritage.
  • Completed 14 urban Afro-descendant heritage interventions in 5 Peruvian cities, reaching over 1,000 young Afro-descendants.
  • Raised awareness of 1724 members of the European Projects Network by creating and sharing Ashanti's overview.
  • Developed new partnerships with three international organizations (from the U.K. and Cabo Verde) to support 7 new afro-descendant heritage projects.